Ruth, a recent Loughborough University graduate, created S.O.S packs for survival in a post-apocalyptic landscape, addressing the urgent need to act on the climate crisis. The judges, Sophie Hesketh (CMF Design Manager at Bentley), Katie-May Boyd (Senior CMF Designer and Founder of Studio Tip), Joanna Lomas (European Automotive Account Manager at Ultrafabrics), and Richard Field (Sales Director, Transportation Markets at Ultrafabrics), praised Ruth for her forward-thinking and practical use of recycled and upcycled materials.
The judges were impressed by the high quality of work at the show but agreed that Ruth’s innovative approach to sustainability stood out. Katie-May noted “‘The S.O.S project showed a holistic approach to sustainability and creative imagination. Each element from the speculative future landscape, materials and colour choices all reflected different challenges of the climate crisis and over consumption.”
Sophie added, “Ruth had considered all details of this project. From the sourcing of materials to highlight current issues - using discarded items such as outerwear & tents left behind from festivals – to the end use of the revamped materials and their practical application. Her colour palette – opposite to camouflage, designed to draw attention in a crisis, was eye-catching and bright.’
Ruth will receive a £1,000 cash prize to support further development or promotion of her work, setting up a new business, or continuing her studies.