Bottega Veneta Identity

Daniel Lee has made a powerful imprint on Bottega Veneta. Not just on its fashion but on its soul. The brand that once claimed “Your Own Initials are Enough” has abandoned the stately, refined and demure brown and beiges of its identity and opted for a decidedly indiscreet fluorescent green. It’s been called grass, emerald, and leaf, but its essence isn’t green. It’s electric...Turns out, discreet does not need to mean invisible.

Check out these arresting shades to transform your brand.