Chino: A Beige Shade That's Anything But Boring
This month, we shine a spotlight on Chino. This warm, nature-inspired shade is a cross between beige and green, with a neutrality that’s soothing on the eye.
Chino’s story first began in 1848, when British lieutenant-general Sir Harry Lumsden was stationed in India. At the time, the British military uniform was white, a hue that stood out sharply against the terrain. To solve this problem, Lumsden created a camouflage dye made from a mixture of coffee, curry, and mulberries. The color was named “khaki,” the Hindu word for dust.
Over the past few years, we’ve seen warm, neutral shades rocket in popularity. Evoking comfort and ease, Chino’s influence can be found in the worlds of fashion, automotive, and home interior alike. This versatility is why we have a Chino of our own within our Ultraleather Pro collection. The color’s chameleon-like personality opens endless possibilities in any market.
Transforming with whichever color it’s paired with, Chino epitomizes “go with the flow.”